Beer Exposed in London, 25th to 27th September 2008

Beer Exposed in London, September 2008Beer Exposed is a stylish new event to expand your perception of beer and provide ultimate end of week socializing. It showcases a new generation of artisanal beers, as well as some of the most famous beers of the world, and UK favourites.

Beer Exposed will show you how to choose beer as a more flexible alternative to wine when matching with food.

 After all, beer is still the Britain’s favourite alcoholic drink.Enjoy the convivial mood of the event, and buy unusual beers to take home. Unlike any other beer festival, Beer Exposed is a more sophisticated, individual experience and gives a new appreciation of beer, direct from the experts. Meet brew masters from around the globe, and look out for top gourmet personalities who adore their beer, as well as familiar faces such as Tony Hadley of Spandau Ballet fame. His beers from the Red Rat Craft Brewery are gold award winners.

Beer Exposed runs from 25-27 September 2008, at The Business Design Centre, Islington, London N1 0QH. Event partners are Taste London and Metro. Tickets range from £14 for a Discovery Ticket, which includes tastings, to £20 for the Enlightenment ticket which includes a beer walk and beer talk. The intimate style of the event means that early ticket purchase is recommended. Over 18s only.

Taste the diversity of over 100 beers from 80 breweries, from Ethiopia to Colorado via Clackmannanshire, and explore gastronomic food matches. Whether scientific or subjective, the principles will delight wine enthusiasts too. Did you know Jamaican Stout enhances a chocolate dessert, or that triple fermented Belgian ale is ideal with cheese?

Innovations reflect the irreverent and entrepreneurial approach to brewing, and include smoked beer, chocolate and coffee porters. New fruit beers are set to delight even the most traditional drinkers, and beer from the Alsace region, brewed with champagne yeast, will surprise stalwart supporters of champagne.

Amongst the highlights are competitions to win a weekend in a Belgian brewery hotel, or a weekend to create your own batch of beer in a fully operational Suffolk micro-brewery. Beer goes hand in hand with food, so quality food available at Beer Exposed includes a special menu to partner with Shepherd Neame beers.

The interactive experience is enriched by venerable experts, such as Garrett Oliver, brew master of the acclaimed Brooklyn Brewery, and a new younger generation, such as writer Ben McFarland, and broadcaster Melissa Cole who presents ‘ladies only’ tutorials.

Others include entertaining presenters from The Beer Academy and Beer-Pages, Jeff Evans, Adrian Tierney-Jones, and Roger Protz, who is now the world’s leading expert. Each may have an anecdote to add to the quirky Bishops Finger beer (actually a genuine appelation controlée based on the old Kent Bishops Finger Charter decreeing exactly how the beer can be brewed). Or ask them to explain the quirky Buddha shaped bottle of Lucky beer from Australia.

Des Mulcahy and Matt Roclawski, co-founders of Beer Exposed, have been tireless in their search to track down some real discoveries. Des adds:

We have persuaded some of the world’s most unusual beers to come to London. Creating such an expansive offering has been a challenge, and we are really excited to see this unique collection. The heritage of beer is part of a nation’s great history. People often experience a new beer after visiting a new country, and flavours, food and holidays are fondly fixed in their memory. Everyone has their favourite, so we’re looking forward to some healthy debate too, as the merits of the best beers are compared by visitors and experts alike.

Brewers and brands include: Anchor Steam, Applejack, Batemans, Bernard Beers, Brakspear, Brew Dog, Brooklyn, CAMRA, Country Life, Castel, Chang, Coopers, Cotleigh, Cristal, Cubanero, Duvel, Fullers, Goose Island, Greene King, Harviestoun, Hite Max, Hue, Kasteel Cru, Kingfisher, Left Hand Brewery, Lezasjsk, Little Valley, Okocim, Oranjeboom, Otley, Perla, Refresh UK, Roosters, Rothaus, Selamta, St. George, Bati, Saku Kuld, Sam Adams, Schlenkerla, Schneider Weiss, Svyturys, Shepherd Neame, Sierra Nevada, Tatra, Thornbridge, Tsingtao, Viru, White/Red Shield, Whitstable Bay, Warka, Wychwood, Zagorka, Zhujiang, Zywiec, and Tony Hadley representing Red Rat Brewery. Full list: www.beerexposed.com

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